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[11:06] Morhaime reminisces about the first BlizzCon. He said it took three weeks to sell out the first year. This year, it was all gone within 15 minutes, and they sold 15,000 tickets.
[11:06] If World of Warcraft were a country, he said it would be the 75th most populated country in the world.
[11:07] Morhaime talks about having all three major franchises from Blizzard for the first time at a BlizzCon. Diablo III will be shown on the floor.
[11:08] The crowd erupts at that last bit, eagerly awaiting delving into the infernal dungeons.
[11:08] Morhaime calls for a trailer to run from the European event where Diablo III was announced.
[11:09] The trailer, backed by Blizzard's brand of epic music, shows the teams that competed, the cosplayers that attended, and the unveiling of Diablo III.
[11:09] Here the crowd erupts, as it did when the game was first announced, and then we see some more...cosplay! Yay.
[11:11] The Euro Invitational trailer is still running. Enough of "then," lets get some of the "now"...
[11:12] And the trailer wraps. The eager crowd cheers again.
[11:12] Morhaime is back, thanking the crowd for its support over the years.
[11:13] The world's very first Starcraft II tournament will headline this BlizzCon's tournament scene.
[11:13] The total prize package at this year's BlizzCon is 0K, not a bad chunk of change.
[11:14] "I know many of you came here to get updates on some of your favorite games..."
[11:14] On November 13, Northrend will be open, and "Arthas will be waiting," Morhaime says.
[11:15] Thousands of stores are going to be hosting midnight launches, with developers heading to these launches over the world.
[11:15] The Lich King beta is going well, he says.
[11:16] "Two years ago, at Leipzig, we unveiled the intro cinematic," Morhaime says before rolling that same cinematic up on the big screens.
[11:17] The crowd stares transfixed at the trailer, seeing it again seemingly for the first time.
[11:18] The trailer concludes, and on cue, the crowd goes wild.
[11:18] "We also have news to share about Starcraft II!"
[11:19] "We aren't ready for beta testing yet, but when we are you all will have access."
[11:19] The beta key was apparently included in the goodie bag, along with the polar bear mount.
[11:19] Morhaime promises more info on the game's single-player later today.
