Not long ago the Race Change service - allowing characters to convert between races of the same class in the same faction - went live on the US service. Further details are below.
Mount and reputation conversion (Details)
Reputations
When a character changes races, their home city reputation level is swapped for the home city of their new race. For example, if a Night Elf character changed races to become a Draenei, the character's reputation levels with Darnassus and Exodar would switch values. All other reputations would remain as they were.
Mounts
When a character changes races, the mounts associated with their original race are exchanged for those of their new race. For example, if a Tauren character changed races to become an Orc, the character's Kodos would be exchanged for Wolves, and their existing Wolves would be exchanged for Kodos. Discontinued epic mounts such as the Ivory Raptor and Ancient Frostsaber will not be converted or otherwise affected in any way by a race change, and a character who changes races will still be able to ride their 'old' discontinued mounts.
Race Change FAQ (Source)
What is the Race Change service?
Our Race Change service is designed to allow existing characters the opportunity to change their designated race while staying in their existing faction (Alliance or Horde).
Can I use the Race Change service to change factions?
No, faction changes are handled separately through our Faction Change service. For more information, visit the Faction Change FAQ. <http://us.blizzard.com/support/article.xml?locale=en_US&tag=FCFAQ>
How do I begin the Race Change process?
To begin the Race Change process, please visit the Account Management page, select the Race Change option, and carefully follow the instructions provided.
How much does this service cost?
Each Race Change costs $25.00 USD (not including applicable taxes). This covers a single Race Change for a single character.
Is this service taxed? If so, how can I tell if my purchase will be taxed?
Players in select states in the U.S. may be subject to taxation when using our Race Change service. This list includes, but is not limited to:
- New Mexico
- Texas
Username
Password

