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I hope you have a stockpile of Primal Air, because it's a good time to sell some when the supply is fairly low and people are busy and about farming for them. They'll get tired of farming, check the AH, and notice your sales there which should be priced just that little bit below the competition.
Now, when there's 20 Primal Air already on the AH, don't bother listing yours, Just stockpile some extra.
When an item is readily available on the AH it's also a lot less likely that people will be out in the world farming for the item. Not much difference though, perhaps 10-15% but enough to make a difference.
Another thing you could do, is try to influence the AH supply and demand, by buying all the cheap world of warcraft gold items yourself, and relisting them for the higher price.
Keep in mind that this will require some practice, and involves a lot of risk, time and starting money to do properly. But it can pay off bigtime and can be done with nearly any type of item available from the Auction House.
If do you plan to do this, i recommend starting small, Copper, Iron, Mithril would be good candidates.
One small thing to note however, is that Blizzard has made a statement that your server actually "tracks" how much of a certain item (primal air for example) is available, and regularly adjusts the mob drop chance of these items to create a medium.
Obviously i can't really test this, and many such rumors are just urban legend and supersticion.
An example would be, that if there's 100 primal air available on the AH, that the mob droprate of motes of air would be reduced by about 2%. Not so much that you'd really notice it unless you farm for several hours straight, but enough to reduce the input of primal airs into the economy.
If there's only 1-2 Primal airs on the AH, the server would "increase" the droprate by 2% thus making sure that the farmers will have a very good day indeed.
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